Db1 managing organizational change Research Paper

Db1 managing organizational change - Research Paper Example In order to maintain customer preference and ensure continued growth within the corporation, McDonald’s leadership introduced a business strategy based on maintaining the current customer and ensuring that these customers are able to get the preferred flavors and taste in all McDonald restaurants. This strategy saw the increase in the Company’s profits and sales. The company also introduced a new strategy that involved product development focusing on the entire market, which in turn increased the company’s market share, as many people preferred McDonald products (McDonald Corporation, 2013). This strategy focused on consistency of the company’s products via development of sophisticated supplier network operation and intensive distribution channel. By establishing a sophisticated supplier system and distribution channel, the firm has been in a position to attain product consistency and quality across the countries globally. As part of its planning process, the introduction of act like retailer or merchant imagine or think like brand motto helped the company to depend on conveying or delivering sales instantly and guarding brand name or status (McDonald Corporation, 2013). The service quality strategy involved acting like a retailer, but thinking like a brand illustrated the power of change and focus on service quality. Consequently, the franchise model ensured that the different units operated in a semi-autonomous way, which ensured that the brand is established in the international market. The focus of the organization is on the quality of the products and high level of service given to the customers. The use of the Barbie Toys with the happy meals repeatedly has ensured consistence and preference of the products by the consumers. These toys have become a useful segment for the collectors of both the McDonalds and Barbie toys (McDonald Corporation,

Metamorphosis of Eliza Doolittle in Pygmalion by George Bernard Shaw Es

The Metamorphosis of Eliza Doolittle in Pygmalion by George Bernard Shaw    The benefits of acquiring an education are not limited to the academic aspects often associated with it. Part of the edification it bestows includes being enabled to reach new insight, being empowered to cultivate a new awareness, and being endowed with a new understanding of life and of self. In Bernard Shaw's Pygmalion, Eliza Doolittle experiences this type of enlightenment as the result of undergoing a drastic change in social status. With the sponsorship and guidance of Colonel Pickering, Eliza, a common street flower vendor, receives phonetic instruction from Professor Henry Higgins and is transformed into an elegant and refined "duchess" (817). Eliza Doolittle is highly emotional and has dauntless pride; however, her level of confidence increases as she gains a new perception of herself and a new outlook on life through the instruction she receives. Although in the beginning of the play Eliza Doolittle possesses a dignity of self that has persevered despite the lowliness of her social status as a "draggletailed guttersnipe" (817), she has little confidence and a low sense of worth. By describing Eliza's emotional states throughout the play, Shaw illuminates the evolution of Eliza's character. In the opening act when Eliza receives the impression that she is being "charged" for "taking advantage of [a] gentleman's proximity" to persuade him to "buy a flower," Shaw describes that she becomes "terrified" and claims, "I ain't done nothing wrong . . . I've a right to sell flowers . . ." (806). Eliza's initial feeling of fear points to a momentary sense of self-doubt in her character; however, her solid pride leads her to make a declaration in def... ...f" as she "sweeps out" (864). Too proud to be bossed around, Eliza is confident enough to stand her ground and defend her dignity without being timid. Although it was in Eliza's sensitive nature to "fetch slippers," now she "won't care for anybody that doesn't care for [her]" (860). Eliza Doolittle continually manifested pride and a touchy sensitivity; however, once educated, the drastic change of experiencing a substantially improved social standing caused the development of visual confidence in her character. Armed with self-esteem, Eliza had the necessary force in her character to face adversity without doubting herself or relying on the strength of others. Works Cited Shaw, Bernard. Pygmalion. Introduction to Literature: Reading, Analyzing, and Writing. 2nd ed. Ed. Dorothy U. Seyler and Richard A. Wilan. Englewood Cliffs: Prentice, 1990. 800?64.

God and Man in Dracula Essay

The cycle of films produced at Universal Studios in the early 1930s represents, in important ways, the advent and elaboration of the twentieth century horror genre. Among the many themes introduced in films such as Dracula (1930), The Mummy (1931) and Bride of Frankenstein (1935) is that of God and Man. In this paper, I intend to explore this theme by closely investigating the creation of the bride that takes place near the end of Bride of Frankenstein. Although a variety of narrative codes operating in this scene illuminate the film’s meaning, it is the fine line between God and Man that deserves critical scrutiny. The creation of the bride scene opens up with the kites being released into the oncoming storm in hope of catching the electricity from a lightening bolt. We then cut to a low angle shot of Frankenstein running down the stairs towards the laboratory. After reaching the bottom, he runs to a giant electrical machine, the view tilted so as to give the feeling of anticipation as he holds the switch and bites his lip. Dr. Pretorius is shown from a low angle, with light splayed across his face and dark machines looming in the background giving him an almost god-like status. The next shot is a high-angle shot of Dr. Frankenstein, making it seem like he’s cowering in submission, a slave to Dr. Pretorius. With various close-ups of machines crackling and sparking with electricity, we again come upon Frankenstein, looking around, waiting to throw the switch that would begin the process to start life in the dead. By this time he has fully accepted the fact that he is a part of this great misdeed. We then come to an extreme close-up of Frankenstein’s face, underlighting of his face, a serious look on his face like he knows he is meddling with the work of God. Dr. Pretorius then runs to the four large switches and dramatically clicks them on in a shower of sparks (a close-up of the switches hitting their connectors reveals a shower of sparks). A close-up of his face disappears when an electric explosion occurs right behind his head, illuminating the screen. His face reappears looking down upon the creation, wanting it to come alive, disregarding the fact that he is going against God and nature in his actions. Machines crackling and sparks flying from various angles, briefly looking at Dr. Frankenstein’s face again. A tilted shot of Dr. Frankenstein gives the impression that he’s lying down on the machine, trying eagerly to look at the reaction of the body. Cut to a close-up looking up at Dr. Pretorius, then back to Dr. Frankenstein with a top-view, going back to the master/slave relationship between the two. Explosions rock the laboratory, smoke rising to the roof in showers of spark. An eye-level full shot of the laboratory reveals arcing electric bolts and sparks showering the tables with fire. We then have a low-angle view of Dr. Frankenstein which then changes to a high-angle view as he yells upwards, â€Å"it’s coming up! † His gloves and white jacket, coupled with the pale make-up and dark lips gives him an almost sinister look. The body then ascends the wall of the laboratory, the camera placed about halfway up the wall and follows it all the way till it passes by and reaches the top. After seeing part of the contraption disappear through the roof, we cut to a extremely long shot of the whole tower with the machine rising above the roof, after which the camera cuts to a full shot of the body being hooked up to various wires by Dr. Pretorius’ workers. The most critical arrangement of shots then occurs the moment before life is given to the body. The camera cuts back to the lab with an aerial close-up of Dr. Frankenstein who has shadows cast across his face from underlighhting. The same for Dr. Pretorius as we cut back and forth between the two. As the shots go back and forth, the lighting on their faces gets gradually brighter making their eyes seem to sink back into their heads and disappear, leaving only empty sockets. This plays into the theme that they are no longer controlled by God or nature, but by evil. The section ends with Frankenstein appearing on the roof after awakening from his slumber.

Communism And The Soviet Union - 1681 Words

Have you ever had a case of the hiccups that you just couldn’t seem to get rid of? You tried all the tricks in the book, from holding your breath, to standing upside down, but those pestering hiccups still stuck around? In a sense, many Eastern European countries had a persistent case of the hiccups, during the early 1990s, which they were trying to shake. Except this wasn’t your average case of the hiccups, these hiccups were called communism. Following the fall of the Soviet Union in 1991, most post-Soviet satellite states began making the transition to become liberal democracies. However, the transition from communist governments to democratic governments was not necessarily a smooth one for most of the Eastern European countries. Decades of oppressive Soviet rule and deep-rooted communist parties made ties to the Soviet Union especially hard to cut. Ukraine, in particular, struggled mightily to break away from the Russian communists, and that struggle is still continuing today. In the form of a corrupt government and pro-Russian supporters in South and Eastern Ukraine, roadblocks were created on the Ukrainian road to democracy that they are still trying to maneuver. In analyzing the challenges posed to Ukraine in their continuing transition to a liberal democracy, it is important to start in 1990, when Ukraine officially declared independence. This declaration included principles of self-determination, democracy, and the priority of Ukrainian law over Soviet law.Show MoreRelatedCommunism And The Soviet Union1782 Words   |  8 PagesAfter World War II, the Soviet Union wanted to create more communist nations, especially along their western border, to prevent themselves from being vulnerable to attack from the West again as they had been from Nazi Germany. Countries like the United States and Great Britain did not want the Soviet Union to spread communism but some Eastern European countries that had been victims of the Nazi regime saw communism as a good way to prevent another fascist regime from rising. Combined with the factRead MoreCommunism And The Soviet Union Essay1672 Words   |  7 Pageseastern bloc popularly known as the United Social ist Soviet of Russia (USSR) and the western bloc dominated by United States and European countries. Now the Soviet Union supported socialist economic ideology and was prepared to ensure that the socialist countries remained socialist-by all means. On the other hand, United States and allies were for capitalism and were determined to spread it as far as possible. They detest socialism and communism because it was against building of business empiresRead MoreCommunism And The Soviet Union1853 Words   |  8 PagesOn December 26, 1991, the Union of Soviet Socialist Republics was officially dissolved. 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I intend on arg uing this theory byRead MoreCommunism in the Soviet Union and Why It Failed1561 Words   |  7 PagesCommunism in the Soviet Union and Why it Failed Communism is defined as a system of political and economic organization in which property is owned by the community and all citizens share in the enjoyment of the common wealth, more or less according to their need. In 1917 the rise of power in the Marxist-inspired Bolsheviks in Russia along with the consolidation of power by Vladimir Lenin and Joseph Stalin, the word communism came to mean a totalitarian system controlled by a single politicalRead MoreThe Soviet Union Responsible For The Consolidation Of Communism1776 Words   |  8 PagesESSAY PLAN To what extent was the Soviet Union responsible for the consolidation of communism in Eastern Europe in the period 1945-1953? Introduction During the aftermath of World War II, the Soviet Union was primarily responsible for the consolidation of communism in Eastern Europe. †¢ It was in the spring of 1948 that the Soviet Union had aggressively pushed for the imposition of Communist rule in most East European nations o Eastern Europe under Communist rule was comprised of Czechoslovakia