Presentation Assignment Example | Topics and Well Written Essays - 1000 words

Presentation - Assignment Example Such individuals must therefore develop numerous yet effective public relation strategies in order to interact with their publics and succeed in influencing their viewpoints. Individuals in the limelight carry out public relations strategically depending on their demands. While some may maintain a positive relationship with the public at all the time, the occurrence of crises often expedite the need for effective public relation plans in order to counter the negative effects of such crises. In such cases, the individuals contract public relation agencies who in turn develop effective public relation messages and communicate them effectively thereby earning them the desired viewpoints. Public relations campaigns target specific audiences for particular durations. Within such periods, the agencies must develop effective messages and assess the effectiveness of the campaigns at the end of the period. This way, the agency decides on the future action depending on the public’s mindset. Effective public relations campaigns result in the desired public view about the individuals. Robert Bruce Ford, commonly known as Rob Ford is an iconic Canadian politician and the current mayor of Toronto. Rob Ford has been a politician for more than three decades serving a two terms tenure in the council before being elected to the mayor’s position. As Such, Rob Ford is a public figure who requires a likable public image in order to achieve widespread acceptance since such enhances the success of the mayor. Despite such, the mayor’s political career has had numerous work elated and personal controversies some of which threatened his political career. The latest of such scandals was the drugs and substance abuse charges in 2013. Rob denied all the allegations but after extensive investigation into the allegations, the police discovered videos of